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FW16 ALL THE YOUNG DUDES

The Fall-Winter 2016 ReQuest Models show package is a tribute to the 1970s cult-favorite punk zine All The Young Dudes. Originally featuring the likes of The Ramones, Patti Smith, Richard Hell and the Voidoids, the zine embodied a time in New York’s punk scene.

Set at a dive bar in New York’s Lower East Side, the photographs, shot by Marcus Cooper, feature models like Luka Sabbat, Erin Mommsen, and Nisaa Pouncey, exhibiting the same raw, punk energy as the rockstars they emulate.

The show cards are printed on matte archival stock. The design plays off of the original zine’s cover design to feature highly contrasting black and white images with a cobalt blue strip. The cards are presented in a faux leather rigid box featuring embossed silver lettering, highlighting the ReQuest logo and the title of the package.   

As a complement to the traditional show cards, a zine printed on dead stock paper with the same texture and coloring as the original zine was produced on a limited run and distributed with the show cards. The cover image along with the RE: All The Young Dudes tag is featured on a set of exclusive apparel. 

To coincide with the release of the show package, a party was held at the bar of the photoshoot to celebrate fashion week. It featured a surprise DJ set by Virgil Abloh, as well as a live performance by Nicola Wincenc’s band Caverns.  

Role: Art Direction, Graphic Design, Merchandise Design, Packaging Concept & Design, Project Management, Event Planning & Production

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FW16 ALL THE YOUNG DUDES

Company: REQUEST MODELS
Product: EDITORIAL SHOOT, SHOW PACKAGE, EVENT, MERCH, ZINE


Brought to life the cult-favorite 70s punk zine All The Young Dudes for the FW16 show package. Negotiated shoot team and secured a venue, producing a multi-day shoot with over 50 models, art directing the look and feel of the shoot to embody the essence of the punk aesthetic shot by Marcus Cooper

Managed the selection and retouching of images. Established and designed the graphic identity for the project, translating the original essence of the archive zine into printed and digital cards, tribute zine, promotional shirts, party invite, and launch event. Steered communications with vendors and venue in production of deliverables for package and event.  

Led the production of event held during fashion week, managing the budget, producing a vintage guerrilla flyer campaign to promote the event, coordinated with PR partner to secure guest list and press coverage, organized talent and performers, setting up DJ sets with Virgil Alboh and Haruka Salt, and a live performance from the band Caverns, and managed day-of on-site execution with team. 

Press coverage by New York Magazine and Paper. Featured on Models.com here and here.

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The show package is a representation of a modeling agency's top talent for the season and is sent to top casting directors, magazines, photographers, and other clients during the weeks leading up to fashion week.