Form: REQUEST MODELS SHOW PACKAGE FW15
Inspired by texture and form, this show package integrates three original abstract paintings, which create the borders of the cards. Drafting tape appears to hold the images of the models in place, invoking a work-in-progress sensibility that harks back to the drawing board.
Packages were delivered to casting directors, magazines, and photo agencies in customized hand-painted kraft envelopes that donned the RE: logo and season. Torn pieces of drafting tape appeared to adhere the white address labels, mimicking the appearance of the tape on the cards.
Role: Creative Direction, Painting, Layout & Design, Design, Packaging Concept & Design, Project Management
View the entire Men's Show Package as featured on Models.com
The show package is a representation of a modeling agency's top talent for the season and is sent to top casting directors, magazines, photographers, and other clients during the weeks leading up to fashion week.