Hand Lettering: ReQuest Models SS17
The Spring-Summer 2017 show package features 62 uniquely hand-drawn and digitized cards, presenting each model's name
The box’s lid and opening card feature a reinterpretation of the classic RE: logo.
This graphic-driven show package draws on the relationship between typography, Pop Art, and fashion. It uses humanism to bring together a bold, tactile design, while emphasizing every models’ unique image.
Role: Creative Direction, Hand Lettering, Layout & Graphic Design, Packaging Concept & Design, Project Management
View the entire Men's Show Package as featured on Models.com
View the entire Women's Show Package as featured on Models.com
The show package is a representation of a modeling agency's top talent for the season and is sent to top casting directors, magazines, photographers, and other clients during the weeks leading up to fashion week.