Minimal Hand-Painted Show Package
Given the challenge of creating a simple yet striking show package, the concept for the Spring-Summer 2014 season centered around a minimal swipe of paint. The deep, vibrant blue and red colors served as the perfect contrast to the compelling black and white images on the front of the cards.
To add a sense of whimsy to the cards, the models’ measurements were presented in a custom hand-drawn font. The cards were printed on uncoated archival card stock. They were presented to clients in a contrast drawer box with silver foil embossing.
Role: Creative Direction, Hand Lettering, Layout & Graphic Design, Packaging Concept & Design, Project Management
View the entire Men's Show Package as featured on Models.com
View the entire Women's Show Package as featured on Models.com
The show package is a representation of a modeling agency's top talent for the season and is sent to top casting directors, magazines, photographers, and other clients during the weeks leading up to fashion week.