All The Young Dudes:
ReQuest Models Show Package & Fashion Week Event FW16
Role: Art Direction, Graphic Design, Merchandise Design, Packaging Concept & Design, Project Management, Event Planning & Production
The Fall-Winter 2016 ReQuest Models show package is a tribute to the 1970s cult-favorite punk zine All The Young Dudes. Originally featuring the likes of The Ramones, Patti Smith, Richard Hell and the Voidoids, the zine embodied a time in New York’s punk scene.
Set at a dive bar in New York’s Lower East Side, the photographs, shot by Marcus Cooper, feature models like Luka Sabbat, Erin Mommsen, and Nisaa Pouncey, exhibiting the same raw, punk energy as the rockstars they emulate.
The show cards are printed on matte archival stock. The design plays off of the original zine’s cover design to feature highly contrasting black and white images with a cobalt blue strip. The cards are presented in a faux leather rigid box featuring embossed silver lettering, highlighting the ReQuest logo and the title of the package.
As a complement to the traditional show cards, a zine printed on dead stock paper with the same texture and coloring as the original zine was produced on a limited run and distributed with the show cards. The cover image along with the RE: All The Young Dudes tag is featured on a set of exclusive apparel.
To coincide with the release of the show package, a party was held at the bar of the photoshoot to celebrate fashion week. It featured a surprise DJ set by Virgil Abloh, as well as a live performance by Nicola Wincenc’s band Caverns.
See the entire Men's Show Package featured on Models.com
See the entire Women's Show Package featured on Models.com
The show package is a representation of a modeling agency's top talent for the season and is sent to top casting directors, magazines, photographers, and other clients during the weeks leading up to fashion week.