FW16 ALL THE YOUNG DUDES
Company: REQUEST MODELS
Product: EDITORIAL SHOOT, SHOW PACKAGE, EVENT, MERCH, ZINE
Brought to life the cult-favorite 70s punk zine All The Young Dudes for the FW16 show package. Negotiated shoot team and secured a venue, producing a multi-day shoot with over 50 models, art directing the look and feel of the shoot to embody the essence of the punk aesthetic shot by Marcus Cooper.
Managed the selection and retouching of images. Established and designed the graphic identity for the project, translating the original essence of the archive zine into printed and digital cards, tribute zine, promotional shirts, party invite, and launch event. Steered communications with vendors and venue in production of deliverables for package and event.
Led the production of event held during fashion week, managing the budget, producing a vintage guerrilla flyer campaign to promote the event, coordinated with PR partner to secure guest list and press coverage, organized talent and performers, setting up DJ sets with Virgil Alboh and Haruka Salt, and a live performance from the band Caverns, and managed day-of on-site execution with team.
Press coverage by New York Magazine and Paper. Featured on Models.com here and here.
The show package is a representation of a modeling agency's top talent for the season and is sent to top casting directors, magazines, photographers, and other clients during the weeks leading up to fashion week.