YELENA PERLIN
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SS15 TRASH & FLESH WITH HOOD BY AIR

The Spring-Summer 2015 show package is a collaboration between ReQuest Model Management, cult-favorite brand Hood By Air, and famed Warhol-collaborator Paul Morrissey. Inspired by Morrissey's visionary films Trash & Flesh and featuring HBA's iconic styling, the 'Trash & Flesh' package embodies the New York fashion manifesto through ReQuest's top faces.

The package is presented in a custom-designed VHS box. The reversible box depicts Trash on one side (Men) and Flesh on the reverse (Women). Photographed by renowned image-maker Kevin Amato, the models wear HBA, symbolizing pieces of "trash" and "flesh." Their images are loosely distributed in the package among models who are more conventionally styled and photographed. The cards are designed to resemble vintage film-still cards.

Role: Creative Direction, Graphic Design, Merchandise Design, Packaging Concept & Design, Project Management

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REQUEST MODELs | SPRING-SUMMER 2015 TRASH & FLESH WITH HOOD BY AIR

COMPANY: REQUEST MODEL MANAGEMENT
PRODUCT: EDITORIAL SHOOT, SHOW PACKAGE, MERCH
ROLE: ART DIRECTOR, SOCIAL STRATEGIST, DIGITAL DESIGNER, MERCH AND PACKAGING DESIGNER, PRODUCER

Art directed and produced collaboration between ReQuest Model Management, cult-favorite brand Hood By Air, and famed Warhol-collaborator Paul Morrissey. Inspired by Morrissey's visionary films Trash & Flesh and featuring HBA's iconic styling, the 'Trash & Flesh' package features images show by renowned image-maker Kevin Amato. 

Conceptualized, designed, and produced custom VHS box packaging and show cards, influenced by vintage film still cards. Managed image selection and retouching for cards. 

Featured on Models.com here and here.

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“I never told my actors what to wear. I shot only for few hours on Saturday afternoons and whatever the actors wore to work was always better than what I could have selected for them. Because of this they make their characters more realistic than they would have been and they really represent the look of the period in which they were made.”

– Paul Morrissey, on the styling of Trash & Flesh

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The show package is a representation of a modeling agency's top talent for the season and is sent to top casting directors, magazines, photographers, and other clients during the weeks leading up to fashion week.