SS15 TRASH & FLESH WITH HOOD BY AIR
Company: REQUEST MODELS
Product: EDITORIAL SHOOT, SHOW PACKAGE, & MERCH
Art directed and produced collaboration between ReQuest Model Management, cult-favorite brand Hood By Air, and famed Warhol-collaborator Paul Morrissey. Inspired by Morrissey's visionary films Trash & Flesh and featuring HBA's iconic styling, the 'Trash & Flesh' package features images show by renowned image-maker Kevin Amato.
Conceptualized, designed, and produced custom VHS box packaging and show cards, influenced by vintage film still cards. Managed image selection and retouching for cards.
“I never told my actors what to wear. I shot only for few hours on Saturday afternoons and whatever the actors wore to work was always better than what I could have selected for them. Because of this they make their characters more realistic than they would have been and they really represent the look of the period in which they were made.”
– Paul Morrissey, on the styling of Trash & Flesh
The show package is a representation of a modeling agency's top talent for the season and is sent to top casting directors, magazines, photographers, and other clients during the weeks leading up to fashion week.