M·A·C COSMETICS | MORE THAN MEETS THE EYES STARRING ALEXA DEMIE

COMPANY: M·A·C COSMETICS
ROLE: SOCIAL STRATEGY, DIGITAL ART DIRECTION & DESIGN, VIDEO PRODUCTION

A social-first campaign that turned up the drama and brought the eye looks from Euphoria full circle.

Managed social strategy, digital and art direction design, and video production for M·A·C Cosmetics’s Winter 2020 eye-focused campaign featuring the Euphoria star Alexa Demie.

The social-first campaign turned up the drama and brought the eye looks from Euphoria full circle, featuring content geared toward the show's Gen Z audience.

Video Director: Alana O’Herlihy
Photographer: Louis Banks
Styling: Mel Ottenberg
Makeup: Raoul Alejandre
Hair: Jawara