YELENA PERLIN
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SS17 HAND-LETTERED SHOW PACK

The Spring-Summer 2017 show package features 62 uniquely hand-drawn and digitized cards, presenting each model's name

The box’s lid and opening card feature a reinterpretation of the classic RE: logo.

This graphic-driven show package draws on the relationship between typography, Pop Art, and fashion. It uses humanism to bring together a bold, tactile design, while emphasizing every models’ unique image.

Role: Creative Direction, Hand Lettering, Layout & Graphic Design, Packaging Concept & Design, Project Management

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REQUEST MODELs | Spring-summer 2017 HAND-LETTERed SHOW PACK

COMPANY: REQUEST MODEL MANAGEMENT
PRODUCT: SHOW PACKAGE
ROLE: ART DIRECTOR, SOCIAL STRATEGIST, DIGITAL DESIGNER, LETTERING ARTIST, PACKAGING DESIGNER, PRODUCER

Creative directed and designed the SS17 show package, illustrating over 60 unique cards and the ReQuest logo, drawing on the relationship between typography, Pop Art, and fashion. 

Led team in producing and retouching images. Managed vendors, budgeting, and timely deliver to clients. 

Featured on Models.com here and here.

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The show package is a representation of a modeling agency's top talent for the season and is sent to top casting directors, magazines, photographers, and other clients during the weeks leading up to fashion week.