Hand Lettering: ReQuest Models SS17 Show Package
Role: Creative Direction, Art Direction, Hand Lettering, Layout & Graphic Design, Packaging Concept & Design, Project Management
The Spring-Summer 2017 show package features 62 uniquely hand-drawn and digitized cards, presenting each model's name
The box’s lid and opening card feature a reinterpretation of the classic RE: logo.
This graphic-driven show package draws on the relationship between typography, Pop Art, and fashion. It uses humanism to bring together a bold, tactile design, while emphasizing every models’ unique image.
View the entire Men's Show Package as featured on Models.com
View the entire Women's Show Package as featured on Models.com
The show package is a representation of a modeling agency's top talent for the season and is sent to top casting directors, magazines, photographers, and other clients during the weeks leading up to fashion week.